Custom Digital Marketing Training for Businesses and Entrepreneurs
Grow Your Business with Our Custom Web Marketing Training
The following training content includes a non-exhaustive list of the different types of support and training available.
01.
Business Creation and Digital Marketing Strategy Training
Learn how to launch, structure and grow a business through effective digital marketing strategies.
It provides an in-depth understanding of the different aspects of starting an online business, as well as effective digital marketing strategies.
This course is designed for entrepreneurs who want to launch a business project and master the fundamentals of digital marketing.
- Structure your business plan for the web.
- Gain a solid understanding of the key elements of online market research.
- Conduct a digital assessment of the current project.
- Assess the feasibility of the e-business plan.
- Analyze the market using SWOT and define a digital action plan.
- Target the most appropriate commercial and communication actions on the web (SEM).
- Legal environment: CNIL, GDPR, and various legal frameworks.
- Learn to use the various tools needed for digital marketing.
- Set up an editorial and digital communication calendar.
- Learn the basics of storytelling and social branding.
- Digital communication: social networks.
- Promote your products and business.
- Learn how to use advertising platforms (Ads).
02.
Google Business Profile Training and Local SEO Optimization
Improve your local visibility and attract more customers through Google Business Profile optimization.
- Introduction to Google My Business / Google Business Profile.
- Create your Google My Business / Google Business Profile listing.
- Explore the different features.
- Optimize your listing.
03.
WordPress Website Creation Training
Build and manage a professional WordPress website without relying on external agencies.
- Introduction to the WordPress CMS.
- Find your domain name.
- Choose a theme and configure your site.
- Create and manage your website content.
- Install the essential plugins.
- Publish your website online.
06.
Link Building and Authority Building Training
Develop a sustainable backlink strategy to strengthen your website authority.
- Understand the importance of link building for ranking your website.
- Define a website's reputation.
- Increase domain authority.
- Best practices for backlinks.
- Link anchor text.
- Choose your reference websites.
10.
Communication Strategy and Brand Positioning Training
Define your messaging, audience and communication plan to achieve business objectives.
- Inbound and outbound market analysis.
- Define positioning and identify your target audience.
- Determine possible formats and messages.
- Implement a cross-channel and omnichannel strategy.
- Develop a complete communication plan.
11.
Digital Communication Training for Businesses
Develop effective online communication campaigns across multiple digital channels.
- Definition and challenges of communication for a business.
- Structuring and formatting communication messages.
- Implementing communication campaigns across different channels.
- Definition of inbound marketing and the loyalty funnel.
- Focus on local SEO and an introduction to Google Business Profile.
Why businesses choose Syril Tiar :
Founder of a digital agency supporting companies across multiple industries.
Certified training provider delivering practical and actionable learning.
Training programs tailored to each participant's objectives, industry and level of expertise.
A strong focus on implementation, autonomy and measurable business impact.
Whether you want to improve your online visibility, generate more leads, strengthen your brand or upskill your team, each training program is designed to provide concrete tools and immediately applicable strategies.
Who Are These Training Programs For ?
1
Entrepreneurs launching a business
2
Small and medium-sized businesses
3
Marketing and communication teams
4
Freelancers and consultants
5
Business owners seeking digital autonomy
6
Professionals looking to improve their digital skills
