Customized training

This course is designed for entrepreneurs who want to launch a business project and master the fundamentals of digital marketing.

‍

It provides an in-depth understanding of the different aspects of starting an online business, as well as effective digital marketing strategies.

This course is designed for entrepreneurs who want to launch a business project and master the fundamentals of digital marketing.

• Structure your business plan for the web.
• Gain a solid understanding of the key elements of online market research.
• Conduct a digital assessment of the current project.
• Assess the feasibility of the e-business plan.
• Analyze the market using SWOT and define a digital action plan.
• Target the most appropriate commercial and communication actions on the web (SEM).
• Legal environment: CNIL, GDPR, and various legal frameworks.
• Learn to use the various tools needed for digital marketing.
• Set up an editorial and digital communication calendar.
• Learn the basics of storytelling and social branding.
• Digital communication: social networks.
• Promote your products and business.
• Learn how to use advertising platforms (Ads).

‍

• Introduction to Google My Business / Google Business Profile.
• Create your Google My Business / Google Business Profile listing.
• Explore the different features.
• Optimize your listing.

• Introduction to the WordPress CMS.
• Find your domain name.
• Choose a theme and configure your site.
• Create and manage your website content.
• Install the essential plugins.
• Publish your website online.

• Introduction to the WordPress CMS.
• Hands-on practice with the interface, plugins, and page builder.
• GDPR compliance, security, and backup principles.

‍

• Understand the importance of SEO for ranking your website.
• Search engines.
• Keyword optimization.
• On-site technical optimization.

‍

• Understand the importance of link building for ranking your website.
• Define a website's reputation.
• Increase domain authority.
• Best practices for backlinks.
• Link anchor text.
• Choose your reference websites.

‍

• Introduction to content marketing.
• Define a content marketing strategy.
• Create relevant content for your social media channels.

‍

• Introduction to video marketing.
• Define a relevant video content strategy.
• Produce high-quality video content.
• Distribute your content online.

‍

• Introduction to the different social media platforms.
• Define a digital communication strategy.
• Produce relevant content.
• Share your content on social media.
• KPI analysis.

‍

• Inbound and outbound market analysis.
• Define positioning and identify your target audience.
• Determine possible formats and messages.
• Implement a cross-channel and omnichannel strategy.
• Develop a complete communication plan.

‍

• Definition and challenges of communication for a business.
• Structuring and formatting communication messages.
• Implementing communication campaigns across different channels.
• Definition of inbound marketing and the loyalty funnel.
• Focus on local SEO and an introduction to Google Business Profile.

‍